Jul 20, 2017 | By Samuel Trotman
Get more Denim insights as a WGSN subscriber
‘Tenth state of mind’ is derived from the Buddhist concept of ultimate knowledge, ultimate power and ultimate bliss. This is the overall influence of the new brand, TenState, from Fred Naggar, formerly of Rock & Republic and William Rast. Naggar wants his customer to become empowered by wearing these jeans, just as he is empowered by the philosophy that inspired them. The entire collection has been meticulously constructed and the attention to detail is key, he says “from the perfect fit, to the intricate wash, to the soft fabric, and even to the thread combination and hardware, it’s the blend of all these elements together that makes TenState.”
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.