Sep 24, 2018 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Oct 06, 2016
Sustainability is a huge talking point in the denim industry at the moment, as brands look at innovative ways to make the process of creating your favourite blue jeans better for the environment. So the team at Blue Lab in Amsterdam decided to turn an industry talking point into action, by bringing together 250 visitors over two days and providing attendees with a personal, in-depth experience of the process of making jeans with a sustainable approach.
Twenty-four workshops were offered up over two days earlier this week, to an audience of sales, marketing and buying teams. This was an unforgettable denim experience, a chance to witness the sustainable practices at the Blue Lab facilities up close. Everything from laundry, to laser techniques, finishing and of course sustainability practices training was covered.
And that wasn’t all, the icing on the cake was the Pepe Jeans line opening, attendees also got a glimpse of Pepe Jeans newest collection for AW/2017 (pre-collection).
Check out the line below:
WANT MORE? Meet our WGSN denim team on the blog here.
For more on sustainability, check out our blog on the high street brands that put sustainability first here
Join WGSN for denim trends, trade show reports, brands to watch and more….
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.