Pepe Jeans Line Opening and Sustainability Talks at Denim City Amsterdam

Sustainability is a huge talking point in the denim industry at the moment, as brands look at innovative ways to make the process of creating your favourite blue jeans better for the environment. So the team at Blue Lab in Amsterdam decided to turn an industry talking point into action, by bringing together 250 visitors over two days and providing attendees with a personal, in-depth experience of the process of making jeans with a sustainable approach.





Twenty-four workshops were offered up over two days earlier this week, to an audience of sales, marketing and buying teams. This was an unforgettable denim experience, a chance to witness the sustainable practices at the Blue Lab facilities up close. Everything from laundry, to laser techniques, finishing and of course sustainability practices training was covered.


And that wasn’t all, the icing on the cake was the Pepe Jeans line opening, attendees also got a glimpse of Pepe Jeans newest collection for AW/2017 (pre-collection).

Check out the line below:




WANT MORE? Meet our WGSN denim team on the blog here.

For more on sustainability, check out our blog on the high street brands that put sustainability first here

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