Jun 10, 2017 | By Sarah Owen
Big data meets consumer insights. Experience WGSN.
Aug 06, 2015
Pepe jeans has brought on British models Jourdan Dunn, Sam Rollinson and Drowners musician Matthew Hitt for its Autumn/Winter 15 campaign.
With former brand face Cara Delevingne renouncing modeling to pursue a career in film, a new crop of bright young (British) things have been cast – and it’s pretty cool.
The “Always London” campaign also shows Hollie May Saker and Flo Kosky in a series of group shots with the other models reflecting the season’s #squadgoals meme campaign trend.
And the addition of Hitt gives the whole thing a rock’n’roll vibe. He’s lounging with the models. He’s on a fur rug. He’s intensely strumming an electric guitar. Sure, it’s not original – but it looks good.
Charlotte Stockdale styled the campaign, which was shot by Glen Luchford who has also worked for Gucci, Costume National and Rag & Bone this season.
CAMPAIGNS, EXPLAINED: The looks, the themes, how they’re created and why. Our team of market intelligence experts analyse every detail, every season. Sound good? Join WGSN
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.