Pepe Jeans goes rock ‘n’ roll casting Drowners guitarist Matthew Hitt

Pepe jeans has brought on British models Jourdan Dunn, Sam Rollinson and Drowners musician Matthew Hitt for its Autumn/Winter 15 campaign.

With former brand face Cara Delevingne renouncing modeling to pursue a career in film, a new crop of bright young (British) things have been cast – and it’s pretty cool.


The “Always London” campaign also shows Hollie May Saker and Flo Kosky in a series of group shots with the other models reflecting the season’s #squadgoals meme campaign trend.

And the addition of Hitt gives the whole thing a rock’n’roll vibe. He’s lounging with the models. He’s on a fur rug. He’s intensely strumming an electric guitar. Sure, it’s not original – but it looks good.

Charlotte Stockdale styled the campaign, which was shot by Glen Luchford who has also worked for Gucci, Costume National and Rag & Bone this season.

CAMPAIGNS, EXPLAINED: The looks, the themes, how they’re created and why. Our team of market intelligence experts analyse every detail, every season. Sound good? Join WGSN





Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Big data meets consumer insights. Experience WGSN.

Related Stories

The Indulgence Factor: how to successfully market healthy food

Levi's promotes inclusivity in its new campaign 'Circles'

What Happened Off The Runway: NYFW Highlights