Dec 12, 2017 | By Clare Varga
Aug 12, 2010
It may still be warm outside, but we are already thinking about snow season. Enter -> Sir Paul Smith. He has certainly cornered the market on cool collaborations with some of sports’ most respected and iconic brands. Case in point, his newest Burton board. This is not a new concept, Burton has worked with Paul Smith on three previous collaborations, typically focusing more on apparel. This time around, the partnership moves to hardgoods with Smith co-designing the 2011 Burton Vapor snowboard. We were lucky enough to get a sneak peak during ISPO in February, stoked that it is finally almost time for a test run!
“The 2011 Burton Vapor snowboard sets the industry standard when it comes to high-tech snowboard construction. Taking engineering cues from NASA, the Vapor is one of the lightest and most responsive boards on snow. Quite simply, it brings out the best of anyone who gets on it.”
“The black, glossy topsheet is strong and sophisticated featuring Paul Smith’s signature and Burton branding, while the base graphic delivers a powerful statement with the tip-to-tail pop of Paul Smith’s iconic multi-color palette.”
Sir Paul Smith in his studio.
Stay tuned for more coverage of additional Paul Smith collaborations that are equally amazing…
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.