Login

Paul Smith gets arty at Tate Britian in its latest campaign

And even invites one of his furry friends along too.

This A/W 15 season Paul Smith’s campaign takes a fresh new perspective with photographer Viviane Sassen known for her use of geometric shapes and artistic disembodiment of subjects in her work.

The collection this season was heavily inspired by the work of artists Josef and Anni Albers specifically the geometric check patterns and dusty colours created with 70s silhouettes in mind.

Josef and Anni Albers were known for their pioneering of 20thth century modernism. Josef was an influential teacher, writer, painter, and color theorist and Anni was a textile designer, weaver, writer, and printmaker.

The campaign extends the same inspiration through Sassen’s lense and in the location chosen, Tate Britain’s iconic Manton staircase by David Tremlett. The staircase is a monolithic geometric artwork that interestingly was created in only 12 days despite the wearisome process used of hand rubbing pastel crayons. The art direction for the campaign was created by Jonathan Schofield.

The men and women’s campaign were shot together with models Saskia de Brauw and new model George Koh, the pair were also joined by another fresh (albeit furry) face Rocco the bunny, a reference to the designer’s love of rabbits.

Styling was carried out by Jodie Barnes with hair and make up by Tina Outen and Thomas De Kluvyer respectively.

Scroll through for all of the campaign images plus a furry surprise.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Big data meets consumer insights. Experience WGSN.

Related Stories

2017: The Year in Facebook, from Workplace to Watch

Levi's promotes inclusivity in its new campaign 'Circles'

Helmut Lang campaign revisits taxi cab marketing approach

Share
Tweet
+11
Share
Pin