Paul & Joe



Paul & Joe is one of few truly commercial labels showing in Paris, an attainable and wearable Junior and Contemporary collection reflecting today’s trends. For S/S 10 the look was a retro country schoolgirl: there was a slouchy sweatshirt paired with a ruffled mini for gym class, the studious brainiac in glasses and white tie-neck blouse, and a sweet bohemian in suede trousers, floral blouse and hat. A distinct 70s boho thread ran throughout, reflected by a buttery brown jumpsuit in perforated leather, lace-up granny boots, feminine bow blouses, poet sleeves and a healthy dose of materials like eyelet lace and suede. Once the ensembles are pulled apart and paired with tougher, less literal accessories, these pieces will fit right in with next season’s sweet side.

View Collection Images

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.