From Olympic themed in store installations to #cleaneating brands, WGSN Editor of Retail & Buying Clare Scullion reports
My latest trip, as part of my Retail & Buying role at WGSN took me to Paris. I saw some pretty cool visual merchandising ideas, and sought out the innovative retail strategies that brands and department stores are using to increase their footfall traffic, check out my three favourites below:
1. Galeries Lafayette thinks store displays should be spectacular!
The Parisian department store is gearing up for the 2016 Rio Olympics with its Brazil-themed ‘Summer Break’ visual merchandising campaign. Check out the latest flip-flop styles at the Ipanema pop-up store and grab a drink at the Caïpirinha bar instore now, which also runs alongside a digital campaign to win a trip to Brazil!
2. Le Bon Marché wants your jeans to stand out.
Customisation is a key retail trend, with the appetite for sew-on patches, logos and pins showing no sign of slowing down across brands. A few denim retailers have started to design around this idea, London designer Donna Ida built her latest collection around her customised Sadie Jacket and Nudie jeans have separate denim repair stores.
Adopting this idea for the French market is Le Bon Marche, with their dedicated customisation area in store.
Teaming up with Paris based fashion brand Notify, Le Bon Marche has created a customisation workshop area in the denim section of the department store. Consumers can head here to add a unique twist to your denim, everything from laser prints to embroidery.
3. Wild & The Moon makes health food sexy
If you’re based in London’s Stoke Newington or NYC’s hipster villages the idea of healthy vegan food and smoothies on every menu in a five mile radius is the norm, but the whole ‘wild/local/plant-based’ concept is still pretty new for Paris. Enter Wild & The Moon! With a cafe in Dubai and now a Wild Lab and a Wild Bar in Le Marais, this is certainly one to get the the Instagram #cleaneating masses very excited. Look out for upcoming wild food courses and DIY fermentation workshops.
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