PARIS: Pantone Colorwear Pops Up

Following its New York Fashion Week debut at Scoop NYC, Pantone Colorwear has unveiled its first European pop up shop in Le Marais. Designed by Emile Humbert, the brand’s S/S ’14 collection of apparel and swimwear is showcased amidst a black and white checkered backdrop, while exclusive Pantone Universe color matching technologies are utilized to create an interactive experience.

“We are extremely excited to bring Pantone Colorwear to the creative heart of Paris with our first independent pop up shop,” said brand developer Riccardo Giraudi. “Our collection allows customers to bring color back in to their wardrobe through a high quality range of fashion staples.”

The space will remain open through July, followed by a second Pantone Colorwear experience in Paris set to be unveiled in September. –Sarah Ryan Hecht

Pantone Colorwear Pop-Up

51 rue du Temple 75004

Open through July 2014

Photos courtesy of Pantone

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