Paris Installation: Prada 24 Hour Museum

Opened with a private dinner party last night and a DJ set by Kate Moss, the Prada 24 Hour Museum is curated by Prada and designed in collaboration with Italian artist Francesco Vezzoli and think tank AMO, run by Dutch architect Rem Koolhaas.

Situated in the historic Palais d’Iéna in Paris, the museum is open for a 24-hour period, allowing visitors online as well as on site for one day only. The installation features 13 five-meter high neoclassic sculptures, or ‘Disco Sculptures’ as Vezzoli calls them, fusing the bodies of classical Greek goddesses with the familiar faces of iconic celebrities of our time, including Elizabeth Taylor and Grace Kelly. The neon pink space explores the artist long- running fascination with fame and cult of celebrity. Encouraging virtual visitors to create their own portrait through a dedicated app on Facebook, this new-thinking exhibition truly pushes the boundaries of art installations and online interactive cultural experiences. – Anna Jacobsen

Prada 24 Hour Museum

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