Jan 12, 2017 | By Sarah Owen
Big data meets consumer insights. Experience WGSN.
And so, fashion month as always ended decadently in Paris. From Chanel to Dior to Balmain the potential for social buzz was exponential, and to say the final Fashion Month event took over Instagram et al, is a bit of an understatement. Need proof of how much engagement #PFW created? Our friends at Trendalytics have crunched the data and the results are…
1. The trends Instagram fell in love with were…
i) Transparency (particularly Valentino‘s brand of transparency)
ii) Lattice work (and it’s from head-to-toe)
iii) Born slip-y (see Balenciaga for inspiration).
2. The most influential list was topped by…
i) Kristina Bazan
ii) Thassia Naves
iii) Camila Coelho
iv) Doutzen Kroes
3. The brand who killed it on social more than any other brand was…
Balmain! Mostly thanks to its Instagram posts of models backstage (#BalmainArmy) which suggests #squad is definitely the new #selfie.
4. Also worth noting is…
Cara Delevingne – she drove 50% of all social engagement around Chanel’s departure lounge-themed show.
5. But the social platform that won #PFW was… Instagram! Which garnered eight times more social engagement than any other social platform.
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