Paris Fashion Week S/S 16: Who won at social media?
By Sara McCorquodale

From the biggest influencer to the brands that got it really, really right on Instagram, this is how #PFW panned out on social

Oct 16, 2015
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And so, fashion month as always ended decadently in Paris. From Chanel to Dior to Balmain the potential for social buzz was exponential, and to say the final Fashion Month event took over Instagram et al, is a bit of an understatement. Need proof of how much engagement #PFW created? Our friends at Trendalytics have crunched the data and the results are…

1. The trends Instagram fell in love with were…
Paris fashion week
i) Transparency (particularly Valentino‘s brand of transparency)
ii) Lattice work (and it’s from head-to-toe)
iii) Born slip-y (see Balenciaga for inspiration).

2. The most influential list was topped by…
Kristina Bazan
i) Kristina Bazan
ii) Thassia Naves
iii) Camila Coelho
iv) Doutzen Kroes

3. The brand who killed it on social more than any other brand was…
Balmain Instagram
Balmain! Mostly thanks to its Instagram posts of models backstage (#BalmainArmy) which suggests #squad is definitely the new #selfie.

4. Also worth noting is…
Cara Delevingne Instagram
Cara Delevingne – she drove 50% of all social engagement around Chanel’s departure lounge-themed show.

5. But the social platform that won #PFW was… Instagram! Which garnered eight times more social engagement than any other social platform.

MORE: Find out who won social media at #NYFW, #LFW and #MFW.

SOCIAL INNOVATOR? Check out the 10 new social worlds about to take over with our exclusive rundown on WGSN.

NEED EXPERT ANALYSIS? WGSN publishes 350 in-depth reports each month on what’s coming next. We’re talking fashion, marketing and technology to name just a few of our areas. Sound good? Join WGSN.


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