PARIS: Alaïa Flagship Opens
By Ashley MacDonald

Revered designer Azzedine Alaïa has been known for marching to the beat of his own  drum for some time now, eschewing Fashion Weeks, trends, and the …

Oct 03, 2013
/

Like

Revered designer Azzedine Alaïa has been known for marching to the beat of his own  drum for some time now, eschewing Fashion Weeks, trends, and the pressure to produce yearly collections in favor of his own timeline. With the opening of his new ‘maison’ in Paris, this living legend gives concrete form to his unique way of doing business. Located just off Avenue Montaigne (the city’s version of 5th Avenue) on Rue de Marignan and housed in a renovated 18th century townhouse, this multi-purpose space holds a showroom, offices, a workshop and a boutique, the first new retail presence for Alaïa since the 1992 shuttering of his New York store. Three-stories high and spanning 4,000 square meters, this minimalist new boutique features an amazing chandelier ‘descending’ the staircase, metal fixtures, and modular units for shoes. Focusing more on ready-to-wear and accessories than its sister store in the Marais, this new spot is a must-see when in Paris, but don’t try to find it by looking for window displays: in true Alaïa style, there are none to be found.— Ashley Churchill

Azzedine Alaïa Flagship

5 Rue de Marignan, Paris

Images Courtesy of Fashion Mag & Dominique Maitre for Citizens of Fashion


Subscribe to WGSN

StreetsBanner
Request a demo to see WGSN for yourself.

Related stories

5 photos
8 Need-To-Know Key Travel Trends For 2017

4 photos
This is how your jeans will look come summer 2018

6 photos
The WGSN Travel A-List: Boston, Reykjavik and Kyoto

handbags and accessories
1 photo
Selfridges’ handbags and accessories area to triple in size

Airbnb launches organised tours with a twist