Sep 13, 2018 | By Sarah Owen
Get more with a WGSN membership. Click for a demo.
Sep 16, 2014
By Theresa Yee
Nude nails are a key trend on the S/S15 catwalks, seen in glossy and matte finishes.
Marina Sandoval for Bourjois created a “shiny nude nail” at Orla Kiely. Sandoval applied two thick coats of So Laque Ultra Shine Nail Enamel in Rose Lounge and one coat of clear 1 Seconde Nail Enamel on the fingertips for a super glossy finish.
For Hemyca, Jennifer Main, brand manager for Jessica Nails, produced a fresh, understand matte nude nail look. Nail polish in Creamy Caramel, a pinky nude, was painted on darker skin tones, while a grey-based nude called Wing It was used on fair skin models.
At Temperley London, Butter London’s global colour ambassador Katie Jane Hughes went for a pared-back nail in an opaque peach nude shade. Two coats of Butter London Tea With The Queen was applied for a full opaque effect, followed by Nail 999 Rescue Base Coat over the top to give nails a semi-matte finish. We also got a sneak preview of a exciting new product called Nail Nosh Strengthening Serum, a treatment nail pen set to launch in October.
Over at David Koma, celebrity nail artist and Maybelline New York Nail Expert Michelle Humphrey created a nude nail to complement the collection, which featured elements of nude tones (image on the left). Two coats of Maybelline New York Color Show Nail Lacquer in Latte were painted onto oval-shaped nails.
Vera Wang took inspiration from the decadence associated with Marie Antoinette and Versailles. Choi, using her own branded products titled JINsoon, chose to bring out the romantic element by pairing a natural-looking nail alongside the feminine details and bridal couture techniques of both the tailored and soft silhouettes within the collection. The healthy, shiny look was achieved using Power Coat, Tulle and Top Gloss (middle image). Choi was also responsible the look at Derek Lam where she created a fresh understated nail (image on the right). She used Power Coat and Nostalgia, before applying Muse over the top to soften the colour. A single layer of Top Gloss finished nails with a healthy shine.
Manicurist Michelle Saunders for Essie paired a minimal nail with a glossy finish to accompany the look of Proenza Schouler’s ‘Amercian sportswear’ collection. Saunders began with a coat of the First Base Base Coat, followed by two coats of Mademoiselle and sealed the colour with a coat of Good To Go Top Coat. The same look was done on both the hands and feet.
At Lela Rose nails were soft in barely-there colour, inspired by the simple lines of the clothing yet demure in contrast to its colourful palette. Butter London’s Katie Jane Hughes applied two coats of butter London Nail Foundation for a nude base and dotted silver nail studs near the cuticles of the pointer and pinky fingers to add sleek detailing.
For DKNY, Saunders created a neutral colour on nails resembling the tone of a muted nail bed. The subtle nails complemented the urban feel of the collection that featured a mix of vibrantly coloured streetwear and abstract patterns. Saunders coated nails with Essie’s Au Natural and Allure then layered over with Ridge Filling Base Coat, and finally finishing with top coat in Matte About You.
For Milly’s spring/summer 2015 show, Butter London’s Katie Jane Hughes chose a retro style, steering away from a vintage feel when pairing a nude nail with a collection inspired by Madonna’s look in the early 80s. Hughes used Yummy Mummy under a coat of Nail Foundation Flawless Finish Basecoat to tone down the colour for a creamier effect. Finally, Nail 999 Topcoat sealed the polish and gave it shine.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.