Oct 18, 2017 | By WGSN Insider
Experience Lifestyle & Interiors on WGSN.
Stationery brand Paperchase unveiled its Back to School 2015 collection last week at its flagship London store.
New motifs across products such as notebooks and flasks include rainbow unicorns and playful monsters. Fresh all-over patterns for the back-to-school market take in camouflage print and quirky fast food compositions. The chips rucksack and lunchbag are stand-out favourites – sure to raise eyebrows in today’s healthy school environment.
Styled on old-school wooden desks, the collection showed how the highstreet brand, a favourite with stationery aficionados, is bringing a contemporary vibe to classrooms as well.
Subscribers can find out more in our newly published Back to Campus report.
– Laura Reynolds
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