Paper Make-Up from Mai Couture

Mai Couture offers a selection of practical make-up booklets containing powder-infused sheets of paper for make-up on-the-go.

There are three booklets to choose from: Foundation Powder Papier, Blush Papier and Trio Papier, a booklet featuring 60 sheets of bronzer, highlighter and blush-infused papers.

The Foundation and Blush Papier comes with 50 sheets, and are both available in three shades. The Foundation Powder Papier includes: Fair Glow, an apricot shade for fair skin; Nude Glow, a peach tone; and Golden Glow, a light bronze designed for olive or darker skin.

Meanwhile, the Blush Papier come in Sunset Boulevard, a light golden apricot; Montecito, a dusty rose; and Sicily, a golden bronze.

Finally, the Trio Papier Poudre is available in two shades. Like A Diamond features Crystal Cove, a shimmery vanilla highlighter, and two blushers in Sunset Boulevard, a golden apricot, and Studio City, a pastel pink.

Glow-Geous comes with a highlighter in St Barts, a light peach; a bronzer in Sin City, a rich deep tan; and Prettyful, a candy pink blusher.

Designed for easy application, one sheet of paper can be used to colour the entire face. The papers are also paraben-and-talc-free.

Mai Couture Papiers are available now from BeautyMART London stores and online at thisisbeautymart.com.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.