Pantone’s 2012 Color of the Year: Tangerine Tango

Pantone has declared Tangerine Tango [ref. 17-1643] the color of 2012, moving from 2011’s honeysuckle pink into an orange frame of mind, calling it a ‘spirited reddish orange’ that will ‘continue to provide the energy boost we need to take charge and move forward.’  For all its forward energy, Tangine Tango *also* invites us to move backward, evoking the melon-citrus tones that dominated fashion and advertising in the 1950s and 60s.  Below, a series of Tangerine Tango tones of this bygone era filtered through fashion editorial and advertising in 1950s L’Officiel.

Pantone Tangerine Tango 17-1643

Christian Dior ad, 1959 L’Officiel n. 447 – 448

Lou intimate apparel, 1956 L’Officiel n. 411 – 412

Centrotex ad, L’Officiel October 1958

Le Bourget hoisery, L’Officiel October 1958

Cover, L’Officiel October 1958

Editorial, 1959 L’Officiel n. 448 – 448

Le Galion Bourrasque parfum, 1954 L’Officiel n. 385 – 386

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