May 24, 2018 | By Lourdes Linares
Pantone has declared Tangerine Tango [ref. 17-1643] the color of 2012, moving from 2011’s honeysuckle pink into an orange frame of mind, calling it a ‘spirited reddish orange’ that will ‘continue to provide the energy boost we need to take charge and move forward.’ For all its forward energy, Tangine Tango *also* invites us to move backward, evoking the melon-citrus tones that dominated fashion and advertising in the 1950s and 60s. Below, a series of Tangerine Tango tones of this bygone era filtered through fashion editorial and advertising in 1950s L’Officiel.
Pantone Tangerine Tango 17-1643
Christian Dior ad, 1959 L’Officiel n. 447 – 448
Lou intimate apparel, 1956 L’Officiel n. 411 – 412
Centrotex ad, L’Officiel October 1958
Le Bourget hoisery, L’Officiel October 1958
Cover, L’Officiel October 1958
Editorial, 1959 L’Officiel n. 448 – 448
Le Galion Bourrasque parfum, 1954 L’Officiel n. 385 – 386
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.