4 hours ago | By Sandra Halliday
The Pantone Colour of the Year 2016, came as a surprise announcement with Pantone picking two colours for the first time ever: PANTONE 13-1520 Rose Quartz and PANTONE 15-3919 Serenity.
But now that the colours are here, and confirm what WGSN forecast for 2016, what does this mean for fashion design?
Jane Boddy, Director of Womenswear and Colour at WGSN and Carola Seybold, Director Business Development of PANTONE explain:
1. Genderless fashion will be rebranded genderful
Blurring the lines between genders will continue to be a trend in 2016 as retailers embrace the wider cultural influences that push for a world without prejudice and without strict identity boundaries, as championed by Gen Z. Retailers like Target are even removing gender labels from children’s clothing
2. Pastel shades = calm
The Pantone Colours of 2016 evoke feelings of serenity and calm – reflecting the consumer push towards getting balance back in their lives. These pastel shades and tones that will be reflected in the clothes hitting selves next season, have a calming effect.
3. Soft Pop
The key SS16 trend as predicted by WGSN is Soft Pop. The colour palette incorporates the Pantone Colours, and will be evident in the designs coming through. Soft Pop is all about softness, with a hint of romanticism. This will extend to different materials, so even denim will reflect this softness.
Want to know what’s next for fashion, design and colour? Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.