May 04, 2017 | By Petah Marian
Big data meets consumer insights. Experience WGSN.
Pantone, the global authority on colour, has just released Pantone Studio: a digital workspace that colour tracks your surroundings. As most big brands move into the digital sphere, this latest app is Pantone following suit and future-proofing its product for modern times, when consumers and designers alike are attached to their smartphones.
The tool which the colour authority just launched can be accessed for now through iPhone only, and allows users to play with its colour coded colour chips in digital form, plus it has a built-in tool on it that uses the camera on your phone to tell the user the colour composition of his or her surroundings.
Developed in collaboration with full-service digital agency Rokkan, the app offers a limited selection of colours available to all users, which Pantone subscribers can get access to all Pantone colours or can sign up for monthly ($7.99) or annual ($59.99) subscription fees.
omg the Pantone app…. pic.twitter.com/VN0Fc9HTZK
— Poe Baratheon (@staennis) August 3, 2016
“Fifty-three years ago, Pantone was introduced as a standardised language to communicate specific colours in the print market,” said SVP and General Manager, Ron Potesky. “Today, Pantone has become iconic and indispensable as the de facto language of colour in all design disciplines, as well as a source of colour intelligence and inspiration. Recognising the needs and opportunities for designers today, we created PANTONE Studio to provide them their own private colour studio – a place where they can explore, capture, create and share colour inspiration with friends and colleagues.”
The app also invites designers to name palettes and add geotag locations and for Instagram fans, the app lets you share palettes across Instagram and Facebook.
“This tool promotes interactivity and dialogue with a community of designers which really elevates the services Pantone has traditionally offered. Storied brands are tasked with figuring out how to build a strong digital presence that makes sense. With this initiative, Pantone has essentially developed an endless library of colour at the touch of a fingertip that can be personalised and shared across platforms and with friends, ” says Cassandra Napoli, WGSN Assistant Editor, Digital Media & Marketing.
WANT MORE? Check out our blog on How to create a brilliant colour palette: Five expert tips
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