Haircare brand Pantene addresses gender issues with a 60-minute beauty video.
Pantene is causing a stir in the Philippines and around the world with an online video that attempts to tackle gender labels. In November, a 60-second video was released by Pantene Philippines depicting the hidden double standards that women in the region face in Filipino society and in the workplace. In a little more than a month, the video generated more than four-and-a-half million views and thousands of comments around the globe.
Pantene’s Twitter account shouts out ambitious female celebrities, CEOs and asks controversial questions like: “Are women as guilty as men for unfairly labeling other women?”
Sheryl Sandberg, chief operating office at Facebook and author of her popular book Lean In, posted a link to the video on her personal Facebook page , “This is one of the most powerful videos I have ever seen illustrating how when women and men do the same things, they are seen in completely different ways. Really worth watching.”
The goal? “To help create a larger platform to educate and awaken everyone to unfair judgments they may be making about women.”
The #ShineStrong campaign asks Twitter users to share their #ShineStrong moments through tweets and pictures and the campaign aims to also “help women embrace their strength and shine.”
What do you think of this campaign? Watch the video here:
— Glynnis Mapp, Stylesight Beauty Editor