Making vegan shoes sexy for a new generation, Pamela Anderson collaborates with Amélie Pichard to make sustainability cool, WGSN’s Footwear and Accessories Editor Dan Bisson reports
The Baywatch actress is bringing back her 90s glam feel to a new retail venture. Pamela has teamed up with Amélie Pichard to create a line of vegan shoes.
It was Amelie and Pamela’s passion for animal rights that brought them together to create this new leather- free footwear line, after a mutual friend introduced them.
Pamela agreed to fund and produce the ethical footwear line, to raise awareness within fashion around animal cruelty and 10 per cent of proceeds will go to the PETA approved Pamela Anderson Foundation.
The collection is definitely eye-catching with an amazing lookbook. The images shot by photographer David LaChapelle, are bright, bold and very sexy. It’s all part of Pamela’s plan to make sustainable footwear, sexy. The line of footwear is on trend too with key details, like the clear heels and slogan style platform mules, and denim patchwork fabrics.
One of the denim boots from the collection recently featured in Beyonce’s formation video, giving it the style seal of approval from Queen Bey.
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