Sep 18, 2017 | By Carlene Thomas Bailey
Social media and art interact in this clever paintball visual statement to support Rafael Nadal’s latest title campaign.
After Nadal’s record-breaking seventh title win at the French Open we saw this jaw dropping graphic campaign . NIKE Tennis encouraged Rafa’s fans to send messages of support through their Facebook site. 5000 fan names were written onto small paint balls. These balls were then fired onto a blank canvas to create this stunning visual artwork. See the video below for the ‘Making of’ which was created by The Kennedy’s and Wieden + Kennedy.
Sticking with image build up techniques, we saw this pixel abstract T-shirt graphic honoring Nadal and Federer also by NIKE.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.