Login

Paige Denim Unveils New Look for Spring 2012

Known for its considered and unexpected details, Paige has grown into a denim powerhouse offering styles that reflect the brand’s sex appeal and passion for the craft. After nearly a decade as a top industry leader, the Los Angeles denim company will debut a new logo and feel that they hope will continue their evolution of growth and success.

As part of the new look, which launched live online November 7th, the brand created a new logo that is a strong, sexy take on its moniker, helping to continue the brand’s success as an accessible luxury denim house. The logo was designed to convey a strength and modernity that will help the Men’s and Women’s collections stand together. The bold new logo is joined by the new Paige Blue stamp, which will be emblazoned on items from hang tags to pocket bags as a sign of the quality, strength and passion that the company lives by.

“This is an evolution of our brand and we cannot wait to share it with our customers,” says co-founder and Creative Director Paige Adams-Geller. “The Paige customer is strong and passionate about our jeans and we are committed to creating designs that they can make all their own.”

In addition to the new feel, the denim collection will also officially become Paige Denim, removing the term “premium” from the brand name. The growth and success of the label’s Men’s collection ushers in change as well – formerly PPD Jeans, the Men’s range will now be part of the Paige brand.

In anticipation of the new S/S 12 collection, we previewed a few of the new pieces to reveal what to expect for the forthcoming season. Always committed to the craft, the new denim assortments feature carefully placed darts, expertly crafted washes and the fit element that make the brand’s pieces so undeniably sexy. Expect a vibrant color palette and a bold new look, as seen on the Baxter Chino in Paige Blue, which also features the new labeling.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

Share
Tweet
+1
Share
Pin