Apr 18, 2017 | By WGSN Insider
PacSun recently unveiled its new pop-up shop in New York City. It’s spot on that a retail leader within the action sports and juniors categories (for years, has changed the landscape of the industry) decided to go deep and create a unique space, carrying an array of directional brands. First kicking off over Memorial Day Weekend and slotted to stay open until Labor Day Weekend, the store boasts ample selections of apparel, accessories and swimwear ideal for the summer season for any New Yorker abound.
Located Downtown in SOHO, the massive space has been carefully curated with key brands within the industry. Altamont, VANS, NIKE SB, Diamond, NEFF, Hurley, Bullhead Denim and a bevy of other heavy hitters, each had its own vignette showcasing the latest trends of the season.
This coming weekend the artist known as Skullphone will be onsite to support a collaboration with iconic skate, surf and snow brand VOLCOM. It’s only fitting that this particular artist would partner up with VOLCOM. (“Youth Against Establishment!”) Not too long ago we had a chance to see new work of Skullphone at the Mallick Williams gallery in Chelsea, so we’re definitely stoked to see these two come together…
Get down there while you can and if you’re headed to NYC anytime soon, it’s definitely worth coming through!
-Jessica Kaplan & Erin Mintun
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.