16 hours ago | By Emily Cater
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Inspired by the “it” crowd of Seoul comes Koon, a go-to boutique for fashion conscious locals and visitors alike.
The geometric, concrete building rises off the side of a hill in the glitzy but, quiet Cheongdam-dong neighborhood. Windows on the façade tease customers with glimpses of the goods inside. The first floor showcases the women’s collection while the second floor houses the menswear pieces and is divided into 3 parts: casual sportswear, edgy urban, and classic elegance. Swing by mid-day and take 5 at the in-store café.
90-1 Cheongdam-dong / 82 (0)2 548 4504
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