Men’s style: The new love affair with Instagram outfit squares
By Jian DeLeon

The growing social media community is a hotbed for inspiration and has become a fairly accurate barometer for modern men’s fashion tastes.

May 06, 2016
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It’s no secret that guys love to mix up their style more than ever. And there’s no better place to see how men the world over are dressing themselves than Outfitgrid, an Instagram community that boasts nearly 650,000 followers. The way it works is simple: People who wish to make a submission use the #outfitgrid hashtag, and then community moderator and founder Dennis Todisco posts the day’s winner at 8 p.m. PST.

Todisco is a social media guru who has worked for streetwear labels like Diamond Supply Co., sportswear giant Nike, and currently is the Head of Creator Community at Niche, a startup that The New York Times describes as “a talent scouting service and advertising agency rolled up into one.” The Outfitgrid community skews heavily towards mixing buzzy, street-informed labels like Palace, Supreme, and Kanye West’s YEEZY line with designer pieces from Vetements, Saint Laurent, and John Elliott. You can expect to see a lot of covetable sneakers in the mix. 

The consistent perspective and eclectic styles are all indicative of a movement towards elevated streetwear looks, and Outfitgrid is one of the accounts we highlight in a recent report on Instagrams That Inspire in that space. The aesthetic is wholly casual, with bits and pieces of tailoring worn in a modern way. Well-cut, longer overcoats are a common sight, often paired with washed or distressed denim, and graphic tees from labels like Gosha Rubchinskiy.

As the men’s fashion consumer continues to evolve, this bustling Instagram community is a hotbed for modern styling, relevant brands, and a birds-eye-view of an increasingly discerning customer’s fluctuating tastes. It global user base stems from New York, Los Angeles, London, Tokyo, and even Kuwait. With new followers every day, the Outfitgrid movement is picking up steam with each new kit laid out on the ground.

LIKE THIS? Follow Jian on Twitter. Subscribers can view the 11-page report on Instagrams That Inspire: Elevated Streetwear here.

For in-depth reports on menswear and insight on modern consumer behavior, join WGSN.

  • They should tag every single exact item to their iG image and monetize it on FashionTap. I was just on Shark Tank with my app last week. They can easily make their instagrams shoppable through my platform for free.


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