May 26, 2017 | By WGSN Insider
May 06, 2016
By Jian DeLeon
It’s no secret that guys love to mix up their style more than ever. And there’s no better place to see how men the world over are dressing themselves than Outfitgrid, an Instagram community that boasts nearly 650,000 followers. The way it works is simple: People who wish to make a submission use the #outfitgrid hashtag, and then community moderator and founder Dennis Todisco posts the day’s winner at 8 p.m. PST.
Todisco is a social media guru who has worked for streetwear labels like Diamond Supply Co., sportswear giant Nike, and currently is the Head of Creator Community at Niche, a startup that The New York Times describes as “a talent scouting service and advertising agency rolled up into one.” The Outfitgrid community skews heavily towards mixing buzzy, street-informed labels like Palace, Supreme, and Kanye West’s YEEZY line with designer pieces from Vetements, Saint Laurent, and John Elliott. You can expect to see a lot of covetable sneakers in the mix.
Today’s top #outfitgrid is by @heyitzalex. ▫️#CDG x #Supreme #Hoodie ▫️#FOG #Tank ▫️#YSL #Denim ▫️#CommonProjects A photo posted by Outfitgrid™ (@outfitgrid) on
The consistent perspective and eclectic styles are all indicative of a movement towards elevated streetwear looks, and Outfitgrid is one of the accounts we highlight in a recent report on Instagrams That Inspire in that space. The aesthetic is wholly casual, with bits and pieces of tailoring worn in a modern way. Well-cut, longer overcoats are a common sight, often paired with washed or distressed denim, and graphic tees from labels like Gosha Rubchinskiy.
As the men’s fashion consumer continues to evolve, this bustling Instagram community is a hotbed for modern styling, relevant brands, and a birds-eye-view of an increasingly discerning customer’s fluctuating tastes. It global user base stems from New York, Los Angeles, London, Tokyo, and even Kuwait. With new followers every day, the Outfitgrid movement is picking up steam with each new kit laid out on the ground.
For in-depth reports on menswear and insight on modern consumer behavior, join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.