Dec 03, 2018 | By Alice Gividen
Big data meets consumer insights. Experience WGSN.
The best thing about our jobs at this time of year? Hours on YouTube enjoying all the heartwarming holiday-themed campaigns from our favourite brands and retailers. 2014 sees us spoilt for choice with endless clips released telling a variety of festive tales, but here’s our shortlist of 10 of the best. Share yours in the comments below too.
1) Kate Spade: The Waiting Game
Anna Kendrick gets locked out of her apartment on the way back from a Christmas shopping trip, humouring us all as she uses her new Kate Spade purchases to pass the time.
2) Kohl’s: Holiday Magic
Kohl’s says “Yes to holiday magic” as a father and son have a heartwarming encounter with an enchanted reindeer.
3) Burberry: From London with Love
Romeo Beckham stars as Cupid in a magical video celebrating Burberry’s British heritage through dance and an array of iconic products.
4) H&M: H&M Magical Holidays
Lady Gaga and Tony Bennett take center stage at a jazzy, glamorous holiday celebration.
5) John Lewis: #MontyThePenguin
A little boy’s lonely penguin friend finds true love when another penguin toy is unwrapped on Christmas Day.
6) Gap: Dress Normal Holiday 2014
Director Sophia Coppola captures relatable holiday awkwardness in four short clips which tell us: “You don’t have to get them to give Gap”.
7) Harvey Nichols: Could I Be Any Clearer?
Tired of receiving bad gifts from an aunt, a young woman very specifically lays out her Christmas desires with a customisable card from Harvey Nichols.
8) Marks & Spencer: #FollowTheFairies
Two fairies improve spirits, wardrobes, and lives by granting random Christmas wishes across the UK.
9) Mulberry: #WinChristmas
Friends and family try to #WinChristmas in a cheeky video about the underlying competition of Christmas gift giving.
10) Tiffany & Co: A Tiffany Holiday
This shoppable, animated video features romantic moments in a New York winter wonderland that sparkles with Tiffany jewelry.
Reporting by Bryn Taubensee
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