Login

Our pick of 2014’s best holiday campaign films

The best thing about our jobs at this time of year? Hours on YouTube enjoying all the heartwarming holiday-themed campaigns from our favourite brands and retailers. 2014 sees us spoilt for choice with endless clips released telling a variety of festive tales, but here’s our shortlist of 10 of the best. Share yours in the comments below too.

1) Kate Spade: The Waiting Game
Anna Kendrick gets locked out of her apartment on the way back from a Christmas shopping trip, humouring us all as she uses her new Kate Spade purchases to pass the time.

2) Kohl’s: Holiday Magic
Kohl’s says “Yes to holiday magic” as a father and son have a heartwarming encounter with an enchanted reindeer.
http://www.youtube.com/watch?v=gf2xLK91Yco

3) Burberry: From London with Love
Romeo Beckham stars as Cupid in a magical video celebrating Burberry’s British heritage through dance and an array of iconic products.

4) H&M: H&M Magical Holidays
Lady Gaga and Tony Bennett take center stage at a jazzy, glamorous holiday celebration.

5) John Lewis: #MontyThePenguin
A little boy’s lonely penguin friend finds true love when another penguin toy is unwrapped on Christmas Day.

6) Gap: Dress Normal Holiday 2014
Director Sophia Coppola captures relatable holiday awkwardness in four short clips which tell us: “You don’t have to get them to give Gap”.

7) Harvey Nichols: Could I Be Any Clearer?
Tired of receiving bad gifts from an aunt, a young woman very specifically lays out her Christmas desires with a customisable card from Harvey Nichols.

8) Marks & Spencer: #FollowTheFairies
Two fairies improve spirits, wardrobes, and lives by granting random Christmas wishes across the UK.

9) Mulberry: #WinChristmas
Friends and family try to #WinChristmas in a cheeky video about the underlying competition of Christmas gift giving.

10) Tiffany & Co: A Tiffany Holiday
This shoppable, animated video features romantic moments in a New York winter wonderland that sparkles with Tiffany jewelry.


Reporting by Bryn Taubensee

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

WGSN Insider Bulletin

Big data meets consumer insights. Experience WGSN.

Related Stories

French Connection sales for spring are positive

Confident French Connection enjoys strong spring offer feedback

Basket bags for the win

LFW Street Style: 3 Key Trends from Sartorial Checks to Basket bags

Reserved fashion- Kate Moss fronts campaign

Can Reserved make its mark in the UK?

Share
Tweet
+11
Share
Pin