Ostwald Helgason

THE FLORAL MENACE
New York: Debuting in New York last season with a deluge of effusive blogger coverage, London’s Ostwald Helgason quickly made an impact in the fashion world with their color blocked knits and matched sets done in crafty Scandinavian tones. Youthful, but accessible to the grown women who make posing for street style photographers their profession, the label’s follow-up F/W 13 collection took richer materials like metallic brocades as well as even more print mixing into account. Standouts included gold pantsuits and shift dresses intended to crossover into daytime paired with simple striped knit tops and baseball caps, as well as walking shorts and silk tops in a graphic, menacing floral derived from charmingly juxtaposed inspirations—Baudelaire’s Flowers of Evil and the camp film Little Shop of Horrors.—Nina Stotler

Silhouette: Boxy / Skinny / A-line

Color: Saturated violet / Gold / White / Cobalt / Navy / Army green / Forest green / Mustard / Black / Stone / Plum

Key Items: Boxy cropped jackets / Slim brocade trousers / Crewneck knit tops / Schoolgirl shifts / A-line skirts / Walking shorts / Printed silk blouses

Materials: Brocade / Jacquard / Lurex / Neoprene / Printed silk / Lightweight wool / Sheer chiffon

Print + Pattern: Venus flytrap florals / Stripes / Colorblocking / Checks / Tile repeats / Illustration of Baudelaire’s face / Geometrics

Details + Trim: Peter pan collars / Contrast piping / Utility pockets / Box pleats / Appliqué patches/ Contrast lapels

Accessories + Footwear: Round toe platform pumps & mary janes / Baseball caps

View in RUNWAY: QUICK LOOK

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.