Nov 16, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Orta has a new division in their offering, named Orta Blu, the sustainable program in their company. They’ve come up with an exciting new finishing process named AlchemyOne, which actually changes the structure of the fabric, giving denim better physical and visual performance, easy-to-dry capabilities with a durable soft hand-feel, fortified vintage looks, higher crease resistance and reduced fluffiness.
Alongside these benefits, it’s eco friendly; the process featurs an innovative system of recycling chemical treatments and uses almost zero water. These advancements have allowed Denham to create progressive new finishes using AlchemyOne with very little environmental impact.
Denham have included six jean models for the Spring 2012 range – the only collection worldwide to feature this breakthrough new approach to ecologically sound finishing.
The finish’s benefits include:
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.