Sep 20, 2017 | By Erin Rechner
Get more with a WGSN membership. Click for a demo.
A new three-step system from OPI claims to provide long-lasting shine and a gel-like finish to nail colour without the need for LED-light curing or soak-off removal.
A progressive formula, this high-shine classic crème comes in 30 new shades, as well as a primer base coat and gloss top coat, and is said to offer rich colour and an intense shine that lasts up to 10 days.
Applied in three stages, it is the final gloss top coat that contains a state-of-the-art gel polymer that cures in natural light meaning all product can be easily removed at home.
“Infinite Shine was developed to meet consumer demand for a nail lacquer with a gel-like finish that also boasts the exceptional formula, on-trend colours and iconic names for which OPI is best known,” explains Suzi Weiss-Fischmann, OPI co-founder & brand ambassador.
Colours range from neutrals, grays and blacks through to bright reds, punchy oranges and pinks.
The Infinite Gel Effects Lacquer System is available now, with the Primer Base Coat, Lacquers and the Gloss Top Coat priced at £13.95 each. A Primer Base and Gloss Top Coat Duo is available from £19.95.
-Emma Grace Bailey
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.