Mar 14, 2018 | By Samuel Trotman
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May 27, 2015
For Spring/Summer 2015, Calvin Klein launched the #mycalvins denim series exclusively at Opening Ceremony, with 19-year-old model and internet sensation Kendall Jenner as its Face. To celebrate the launch, founder Humberto Leon and Kendall talk California upbringings, dressing for airports and mom jeans.
“You want to know what comes between me and my Calvins?” a 15-year-old Brooke Shields asked America, after whistling a coy rendition of “My Darling Clementine.” “Nothing.” This 1980 Calvin Klein campaign made the nation gasp, as the underage model acrobatically hovered with one leg in the air, wearing skin-tight, boot-cut CK denim.
35 years later, the #mycalvins social media campaign has put the likes of Lara Stone, Gigi Hadid, Miranda Kerr, and Justin Bieber in Calvin Klein Jeans, amid just as much buzz. For S/S 15, the brand amps up the volume even louder with the #mycalvins Denim Series released exclusively at Opening Ceremony in the US. And who better to rep it than 2015’s favorite teen model and internet sensation, Kendall Jenner? While Kendall may have been a glint in her fathers eye when the original Kate Moss and Marky Mark Calvin Klein ad aired, she still cites it as one of her favourite campaigns of all time. Read more about it below:
HUMBERTO LEON: Calvin Klein campaigns have quite the legacy. How does it feel to follow in the footsteps of Kate, Brooke, and Christy? What was your favorite campaign?
KENDALL JENNER: It’s an honor. How many people get to follow in the footsteps of their idols? I am incredibly humbled. If I had to pick a favorite campaign, it would be Kate and Marky Mark’s.
I’ll never forget the first time I discovered Calvin Klein. I was a teenager and it was with the launch of CK One. What was your first Calvin Klein experience and how old were you?
I remember buying the Calvin wide-band underwear, which turned out to be the most comfortable thing ever. From that moment on, CK and I were the perfect marriage.
Your whole life you’ve been surrounded by such strong, stylish women. How did you find your own voice and individuality amongst that?
I sort of looked to the left, looked to the right, and picked up on things that caught my eye. I always aim to keep my style very minimal and comfortable.
It was so exciting when we ran into each other at the play, The Curious Incident of the Dog in the Night-time. Since culture is such a big part of Opening Ceremony’s DNA, I want to hear about some of the things that you love. Tell us your favorite:
Snack? Justin’s Almond Butter (Vanilla)
Band? Too many to pick just one.
Songs? Same as above; they all change depending on my mood and what day it is.
Movie? Anything that’s intended for kids 😉
Calvin Klein is such a New York brand. What’s your California take on it?
It’s funny you say that, because I feel like this particular line is VERY California and LA. It’s so easy to just throw on and go. Like the overalls—just toss them over a swimsuit and roll out.
As a California girl, what about your style has changed with all the international travel? What’s your biggest influence?
Nothing has really changed, it’s just evolved. I’ve been to so many places recently and I’ve seen and met so many people since I started modeling, so it’s hard to pinpoint only one situation that has influenced me. It’s all kind of just meshing together at this point!
What are your thoughts on airport style?
Keep it easy and comfortable. You’re sitting for so long, so who wants to be uncomfortable? Also, be sure to have shoes that slide on and off easily so your feet can breathe.
Lastly, I have to ask: What’s your favorite item you bought at Opening Ceremony?
The #mycalvins Mom Jeans, of course!
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