Ones to Watch: BIG E Denim

At this season’s SEEK trade show, British denim enthusiasts BIG E presented a well-edited collection of handcrafted workwear silhouettes inspired by the golden days of the Levi’s Big E era.

Following the dedication to the tradition of Levi’s legendary Big E garments (1936 to 1971), designer and founder, Mark Westmoreland (former Levi’s and Evisu designer) draws on the rich history of these archival designs. Details like copper rivets, Cone red-line selvedge denim and gold chain-stitching honor the spirit and original character of Levi’s designs, while the arcuate stitch detail on the rear pockets are shaped like San Francisco’s Golden Gate Bridge – a testament to the brand’s humble beginnings. The classic, workwear-inspired designs pool American and Japanese elements, combining the highest standards of quality, fit and craftsmanship that bring the brand in line with the best selvedge jeans in the world.

The forthcoming collection features a selection of workwear-inspired separates including a Type II style trucker and classic Western style shirt that feature the brand’s Golden Gate arcuate, discreetly folded selvedge detail on each right hand pocket and a “BIG E” red tab on the left breast pocket. The jeans are packed with hard-wearing features designed to stand the test of time. They are copper-riveted at the traditional stress points, feature heavy 10oz pockets to aid durability and longevity, and are neatly finished with a leather brand patch on the rear.

One part of BIG E that sets it apart is that there are no automated machines used for production; every single step is completed by hand using Union Special machines. To create the authentic character of the brand, each garment and design detail was carefully considered and loosely based on the original collector’s items, while keeping the needs and demands of the modern wearer in mind.


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