Customization is perhaps the biggest macro-trend affecting our consumer culture as of late. Hand-painted sneakers that are made-to-order in Basking Ridge, NJ, YK’s are the creations of a Parsons-trained fashion designer who fell into “kicks modding” after people went crazy for the pair she crafted for her boyfriend’s birthday. At an initial appointment with the designer, Yoa, the client gets to decide on a color scheme and discuss design ideas, then you ship her a pair of your sneaks to be painted, or pay for a brand new style of your choice. Yoa says she prefers to work on Nike Dunks because of their large surface area, but she has also worked on everything from slip-on Vans, to AF1s, to zippered Roos.
Each pair is sprayed with a leather protector and comes with a certificate of authenticity, plus YK will even do touch ups for free in case of damage.
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