PFW: ‘One aesthetic and one ethic’ for Balenciaga

PFW: Balenciaga

This season, Demna approached his design filter with a profound resonance, after 2 years at Balenciaga “he wanted to take all the codes of the house and filter them so they can be one aesthetic and one ethic” and the designer has achieved just that.

Apparently, Demna spent some time ‘working on a high-tech computer’ with a result that he was able to scan and print out forms in extreme shapes which were further enhanced by traditional materials bonded to lightweight foam or rubber. These exaggerated dimensions appeared in tailored jackets, or slim silhouettes in abbreviated dresses that exploded with vibrant colour and print.

Sport and mountaineering have been a recurring theme for A/W 18 and Demna, inspired by his new habitat, worked in layer upon layer of extreme volumes of outerwear, spliced with colour that jumped against the black.



When a house such as Balenciaga demonstrates a philanthropic responsibility, (to the World Food Program), the emotional connection to the clothes is even more intensified. – Lizzy Bowring


For more catwalk analysis and industry insight from our team, head to the Catwalks section on WGSN.

This season, WGSN subscribers can head to WGSN Catwalks Live  to catch every look moments after it comes down the runway.

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.