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Olympics Must-Have Memento

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This week, as the Vancouver Olympics wound down, the Hudson’s Bay Co.’s team Canada mittens remained the game’s must have memento. The red wool mittens, first seen during the Olympic torch relay in November, have since shown up on athletes and fans alike, including Canadian snowboarder Sarah Conrad and hockey hero Sidney Crosby.

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The simple red and white mittens, which feature the Canadian maple leaf on the palm and the Olympic rings on the forehand, captured the public eye by being both rugged and cozy, and quintessentially Canuck. Hudson’s By Co. has used their popularity to reintroduce sports fans to their history of supporting Canadian Olympians, a tradition that goes back to the 1936 winter games in Garmisch-Partenkirchen, Germany. Jeffrey Sherman, HBTC’s chief executive officer, told WWD “Everybody wants to own them as a symbol of the Games, and they know 100 percent of the net proceeds go back to the Canadian Olympic Committee. We will sell 3.5 million pairs.”

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Images via: Vancouver 2010 Olympics

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