Dec 04, 2017 | By Sara Radin
With the upcoming Great Britian 2012 Olympics marketing engine in full throttle, Stylesight’s graphic team was drawn to these vintage posters from the 1970s. The iconic designs have been getting a lot of attention recently and appeared on many of the top design blogs, so we thought we’d share them, too.
These minimal and color-enhanced vintage posters were designed by German graphic designer Otl Aicher for the 1972 Munich Olympics. That year’s games were symbolized by Aicher’s bold color and reduced resolution images displayed on posters, billboards and other visuals. His iconic retro visuals are still an inspirational driving force behind a mass of new design work.
To see more of the inspiring graphic work of Aicher and his team visit the online resource site of the 1972 Munich Olympics.
Some other designs that caught our team’s eye recently were Alan Clarke’s 2012 Olympics poster proposals, which cleverly took some of Aicher’s creative mood and stamped a sharp, modern take on it.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.