Oct 19, 2017 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Feb 22, 2010
Designed by Burton, the US Snowboard Team Uniforms for the 2010 Olympics feature pants that replicate a well-worn pair of jeans with hand sanding, whiskering and rips, as seen on Seth Wescott after winning gold last week. The pants are worn by all team members (including coaches) during practice as well as during actual competition. The highly technical photo-print denim pants channel a “prep school rebel” style and are actually made with GORE-TEX®.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.