17 hours ago | By Emma Grace Bailey
Sep 06, 2016
By WGSN Insider
Olivia Palermo is best known as a street style staple, a style icon who has crafted a career from styling impeccable outfits that she wears with ease along the sidewalks in New York, to outside the runways in Paris.
Despite getting her start on reality TV show The City, a spin-off from the MTV show The Hills, Palermo has managed to pivot from the world of reality TV into high fashion.
Thanks to a number of fashion collaborations under her belt (2014’s footwear collaboration with Aquazzura to 2015’s jewellery and accessories collaboration with BaubleBar) and her own dedicated style website, she has created a following of fans and potential consumers who are obsessed with her style. As a style influencer she has over 22.9k followers on Instagram.
And now, with this new collaboration with Nordstrom, she’s able to take her style status and engage with a nationwide US consumer, thanks to the line’s accessible price point.
Chelsea 28, is the result of this collaboration, an in-house brand for Nordstrom, which originally launched in February of this year. Now, for fall, Palermo and Nordstrom have created a 23-piece range with fall favourites like dark floral dresses, flared jeans, as well as wool and cashmere pieces for the colder temperatures. Prices range from $79 to $499.
Speaking about the fall collection, Palermo said:
“We loved mixing light, feminine elements such as ruffles and lace with leather and menswear-inspired tailored pieces. Fabrics like chiffon have a lot of movement and add an extra-pretty element – they give a romantic touch to the collection to balance the menswear styles.”
‘Olivia Palermo + Chelsea28’ is available at select Nordstrom locations in the United States and Canada, as well as online at nordstrom.com/oliviapalermo.
STAY UP TO DATE: You want the need-to-know news, right? Our journalists deliver a daily curation of the most important industry happenings. Sound good? Join WGSN.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.