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Old West Americana

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French label April 77 has made an impact on the denim scene from the start. This season, aside from their 13.5oz  Japanese selvedge stretch denim jeans and jackets (each piece comes nicely packaged in a Bleu de Chine bag to protect your $430 jeans and the $420 jacket investment), their F/W 2009 lookbook features inspiring pieces with strong themes influenced by the Old West Americana, Navajo and Chimayo.

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