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Oki-Ni Launches Online Denim Guide

For their new ‘oki-ni feature’ section on their site, cult London brand and general emporium oki-ni have released a series of in-depth features looking at the technical aspects of products, starting with denim looking at its history, anatomy, care, glossary and more.

The new information resource, devised by marketing manager James Nuttal, has been put in place as part of the brands focus towards improved editorial and magazine content on the site. Visitors can click through the five features which include a journey of denim with an illustrated timeline, to a comprehensive guide to their stocked brands as well as touching up on the extensive list of denim glossaries. Launched for ease of access of their site and to help inform customers, the site function also gives an educational care guide for raw denim, providing practical advice on how to wash, dry and store your dry denim.

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