Login

Oh Boy! The New Chanel Bag!

Chanel has proudly presented a new bag into the fold today with the Boy Chanel. The simple aesthetic evokes a more androgynous look, and hint at the masculine inspiration behind its conception.

Creative Director Karl Lagerfeld explains: “Chanel used men’s underwear to make dresses; she had this boyish attitude, in fact, it is the very spirit of Chanel. She got it from Boy Capel, the great love of her life, which, incidentally, explains why the new bag is called the Boy Chanel.”

The shape inspiration comes from a hunter’s cartridge bag that Chanel used to carry herself, and is offered in three different sizes, and classic shades of black, grey, red, green and ivory.

To celebrate the advent of a new addition to the Chanel family, Another Magazine invited London-based illustrator Ellie Tzoni to reinterpret it in her unique print style, resulting in three equally charming designs. The no nonsense feel of the Boy bag is a perfectly captured by Tzoni’s clean, graphical and anything-but-girlie style.

Boy Chanel bag A/W11 Illustrations by Ellie Tzoni

Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.

  • Sharon Graubard

    love these illustrations!

Share
Tweet
+1
Share
Pin