Dec 12, 2017 | By Clare Varga
Opening Ceremony recently released a short film entitled ‘22‘ directed by Gia Coppola, featuring pieces from their partnership with iconic Hawaiian brand Reyn Spooner. Set in sunny LA, the film chronicles a bunch of starry-eyed teenagers (outfitted in the collaboration) in the midst of some classic summer hijinks…making out, boozing, eating burgers and riding bikes. Activities, that coincidentally, the Active Team is incredibly fond of.
The collaboration, based on original Hawaiian Reyn Spooner prints, is an upbeat mix of retro woven button-front shirts, shorts and flirty dresses. The founder of Reyn Spooner, Reyn McCullough, looked to traditional woodblock and reverse-print methods to create his signature, sophisticated Aloha shirting in 1962, and if you are from the West Coast, there is a good chance you have some trademark shirts in your closet.
This definitive motif, typically favored by surfers and dads, has recently been spotted on hipsters, skaters and festival goers around the globe. An evolution of Liberty print florals, from Glastonbury to Maloof Money Cup, Young Men and Juniors, have adopted this kitschy print like clockwork.
We are even seeing palm, hibiscus and kukui blossoms working their way into footwear and accessories, as evidenced in our recent Active Sneaker Capsule.
So, do yourself a favor, and catch some of those posi vibes this summer — Hit up Opening Ceremony or your local thrift, to embody that laid back Hawaiian attitude. Me Ke Aloha – Jeanine Pesce
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