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OBEY Times Square

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If you happened to randomly cruise through Times Square last week you’d come across Shepard Fairey building a massive public art installation smack dab in the middle of New York City’s bustling nexus. The purpose: to commemorate the launch of the new Obey x Levi’s® streetwear collection. Fairey, who is responsible for creating the legendary “HOPE” poster of President Barack Obama, teamed up with Levi’s® for this special collaboration of limited edition goods.

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There are eight pieces within the collection and will be sold exclusively at select Levi’s® store locations in New York City, San Francisco, Chicago and Santa Monica – along with a limited number of items online @ OBEY.

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The installation spanned 24 feet in length and 7.5 feet high. It will be broken up into pieces and distributed to Levi’s® flagship stores for display.

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Immediately following the live installation, Fairey signed museum-quality reproductions of four new poster designs for fans (of all ages) that anxiously waited to meet the artist.

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A slew of media reporters, photographers and spectators including Entertainment Tonight gathered to watch Fairey – along with his assistants – construct the larger than life sized mural.

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