Jan 17, 2017 | By WGSN Insider
In this case, what’s come back around is the Frederick’s of Hollywood archives. Yes, that slightly sordid shop tucked in the corner of many a suburban mall, responsible for bringing G-strings to the masses.
Vintage retailer What Goes Around Comes Around have the business of upcycling kitsch down to a science, and now they’ve taken on the high-cut bodysuits, marabou-trimmed robes and Wonder Woman-inspired sets that once populated Frederick’s of yesteryear. It was all unveiled at a New York Fashion Week event last night at their spacious Astor Place pop-up shop in collaboration with Galore Magazine – a new publication that boasts a roster of model contributors and an aesthetic that looks to have stepped off the set of the movie Drive.
Decades later, the bondage-inspired pieces and 80s-tinged silhouettes look more appealing than, perhaps, they did in their day. And also, pretty tame and luxurious by today’s standards. More pictures below; however, these lingerie relics deserve a close-up look at WGACA’s new temporary outpost at 440 Lafayette.
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.