The singer showcased her first collection for the activewear brand at NYFW and had everyone from Anna Wintour to Naomi Campbell in attendance. WGSN reports
Rihanna is no stranger to designing collections, UK consumers will remember her making her mark with the UK high street collection for River Island. Well, this season she went bigger and bolder securing a stunning catwalk show at NYFW with her own activewear line for Puma, after the sellout success of her footwear line of Creepers for Puma.
It was a huge pull for the activewear brand to have such visibility at one of the most important dates on the fashion calendar, and also an incredibly savvy collaboration to appeal to their key female consumer.
WGSN editors Sarah Owen and Carlene Thomas-Bailey headed down to the show to see the collection first hand.
Here’s some talking points from the AW 2016 show…
1. The location
Right in the heart of Wall Street, Rihanna’s catwalk was not a traditional runway. The huge, sparse building was transformed with a perspex floor and mirror style trees to create an urban style enchanted forest.
2. The look: Health Goth
It’s a trend that we forecasted two years ago, and it played out in full swing at the show. The dark black and white colourways, mixed with activewear fabrics were out in force. Tight lycra to expose tight abs contrasted with oversized loungewear hoodies and clothes with loose shapes that cross genders. The risk-taking avant garde style pieces mixed with commercial outfits that will probably sell out immediately.
3. Gigi Hadid closed the show
It was the Hadid sisters show, with Bella hitting the runway first and then Gigi closing. Then for the final lap the sisters locked arms and walked backstage together, offering up a really nice, tender moment.
4. The Front Row
It might have been easier to say who wasn’t there. The guest list was both fashion and music, just what you’d expect from Rihanna. Anna Wintour sat front row, Naomi Campbell and Edward Enninful were there, as well as more randomly Chris Rock.
5. Rihanna took a bow
There was no Kanye style stage performance by Rihanna, this was clearly all about the clothes not her stunning voice. She came out to take a bow in an oversized faux fur jacket and little else. A huge nod to the fact that she would personally rock all the clothes that just hit the runway, and a nod to the fact that NYC is currently experiencing sub zero weather.
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