Aug 15, 2018 | By Nicole Hurip
Request a demo to see WGSN for yourself.
It’s the first official weekend of summer, and if you’re in NYC, why not hitch a ride to Rockaway Beach on the Rockabus? Getting to the Hipster Hamptons from all the way up in Williamsburg is a time-consuming affair on the subway, with most of the hour-long trip spent underground. Try and taxi it from almost anywhere in the city and you’ll spend a pretty penny, drive there and you’ll spend a million hours looking for parking (and have to designate someone to steer clear of Connolly’s oh-so-classy foam cupped piña coladas). Enter the Rockabus, Sam Morrill and Ryan Hefner’s brand new bus line, a fleet of unmodified, totally iconic, yellow school buses.
From 9:30 AM until 7 PM Saturdays and Sundays, these nostalgia-inducing buses depart every 45 minutes from underneath the BQE at Metropolitan and Meeker, dropping riders off at Shore Front Parkway and 86th (right by the boardwalk). Total cost? Only $18 round-trip, $10 one-way. Surfboards are allowed, tattoos abound, and a grade-school field trip atmosphere makes for one of the best bus rides you’ll ever take. Now that it’s not hard, not far to reach, take the Rockabus to Rockaway Beach. xx Ashley Churchill
Photos: Courtesy of Rockabus
Get Psyched: The Ramones, “Rockaway Beach”
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.