Mar 26, 2018 | By Alice Gividen
Apr 15, 2010
Numbers have long held a position of functionality in sport, indicating a player’s position in American football or demarcating a certain racecar driver. Surely the ubiquity and glamour of professional sports, not to mention prep school style and fanaticism, have led to the adoption of numbers by fashion labels and streetwear brands alike.
Image via: Hopps Skateboards
This Goodhood x R. Newbold short-sleeve sweatshirt manages to combine these influences, in a look that evokes 1960s collegiate style with a touch of racing flair. Topshop unexpectedly does the same with this mint-colored 1970s football jersey for women, a decidedly sunny and American departure from their normally edgy London-centric look.
Goodhood x R. Newbold
Possibly inspired by cutting-edge design from the likes of Sulki and Min Choi, Nigo and UNDERCOVER are celebrating the 17th Anniversary of Nowhere by updating traditional applications of numbers, drawing upon numerology, magic, and science to create a more esoteric numbered t-shirt, while retaining the clean and sporty look that numbers provide.
Sulki and Min Choi
And, as London minimalists I Am Five know, numbers need not come in the form of numerals to be cool.
I Am Five
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