Nudie Jeans Takes Responsibility


Swedish denim brand Nudie Jeans, founded in 2001, has now joined Fair Wear Foundation (FWF), an international verification initiative dedicated to enhancing workers’ lives by improving labor conditions in the garment industry. They’re working closely with a growing number of companies that produce clothing and other sewn products and that take responsibility for their supply chains. By joining Fair Wear Foundation Nudie Jeans gets the tools needed to further improve and formalize its work with corporate social responsibility. In 2010 Nudie will start monitoring their biggest suppliers. “We think it is very important to take responsibility for our actions, both when it comes to the environment and to human rights. We have a responsibility towards all the people who take part in the production of our garments. In our view, there cannot be a tradeoff between profit and people or between volume and social responsibility,” said Palle Stenberg, CEO at Nudie Jeans. Nudie’s website already has a Human Rights Gallery for the Benefit of Amnesty International. For every T-shirt sold, 10 euros are donated to Amnesty’s work.

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