Sep 24, 2018 | By Lourdes Linares
Get more Denim insights as a WGSN subscriber
Last week, Nudie Jeans opened the doors of its second Repair Shop in Stockholm, Sweden. Located at Jakobsbergsgatan 11, Bibliotekstan, Stockholm II, the shop is the 17th standalone for the Swedish denim brand globally.
Nudie Jeans is going from strength to strength at the moment, with new stores in Gothenburg, London, Los Angeles, Sydney and Osaka having opened over recent months. This latest addition in their homeland’s capital, Stockholm, plays to their sustainable approach to denim design brandishing the “Repair Reuse Reduce” program where well-worn Nudie jeans can be exchanged for a 20% discount off a new pair. The cast-offs are then prepared and repaired then re-sold as second-hand and certified with a “Good Environmental Choice” label.
The store is a small boutique, size of 55 sq. m., and boasts raw, industrial fixtures in-line with their most recent Gothenburg and London stand-alones. Experienced, knowledgeable denim specialists are on-hand to offer their expert advice; repairs and alterations are offered free as standard.
“The most important thing we are doing right now is translating our philosophy into practice. To offer this service, tell our story and really take our responsibility, we open more stores. Stockholm is a great city and in the long term we need more stores there. If you sell many cars, you may also need many workshops,” says Joakim Levin, co-founder of Nudie Jeans.
The store opened on March 27th, located at Jakobsbergsgatan 11, 111 44 Stockholm
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.