Nudie Jeans ‘Woad/Guado’ Limited Edition Dyed Collection

Spring is officially here and just in time as Nudie Jeans introduces a limited edition “Woad/Guado” collection – an exclusive 100% organic six piece line dyed from the ancient woad plant.

Recognized as the earliest known method of indigo coloring, dyes produced from woad trace back to medieval times. While organic and historically rich, the cultivation of the plant is hardly commercially viable – the process takes over 1,000 kilograms of the plant’s leaves to yield only a single kilogram of dyestuff. But there are still those that appreciate the traditional process and the purity of woad. Last Spring, Denham released a micro-run of 75 hand-finished jeans in collaboration with Woad Inc. of England.

For Nudie Jeans‘ latest project, the Swedish denim brand asked artisans from Marche, Italy to produce indigo from woad (or guado) the traditional way. The collection is a unique addition to the brand’s organic imagery as each piece has gone through tedious, labor-intensive production to give it its 100% natural blue appearance. Hand-dyed and processed, each item within the Nudie Woad/Guado Collection includes a special Woad/Guado stamp along with a unique number from 1 to 700. The exclusive collection comprises of a Grim Tim jean style, high khaki, chambray shirt, jacket, long-sleeved Henley and short-sleeved tee-shirt, all in the signature blue shade.

International boutiques that will carry the goods include the Nudie Jeans House in L.A., Atrium NYC14 Ounce Berlin, Tinue de Nimes in Amsterdam, Liberty London, and A-Place in Stockholm.

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