Feb 28, 2018 | By Lourdes Linares
Much has already been said about Lanvin’s incredibly witty F/W 11 ad campaign, which features models Raquel Zimmermann and Karen Elson dancing in a print and video campaign, shot by Steven Meisel. So imagine our delight when we stumbled across this Paris Vogue editorial from the June/July 1971 issue: models Wallis Franklin and Louise Despointes hamming it up in hula hoops outside Paris’ Palais de Chaillot communicates the same joie de vivre as Alber Elbaz’s pop culture masterpiece, 40 years prior. Shimmy shimmy shake shake a brilliant fashion concept this does make.
For more on the concept behind the Lanvin campaign straight from Elbaz himself, check out this intriguing interview conducted by Cathy Horyn at the New York Times Arts & Leisure Conference earlier this year.
Below, Raquel & Karen join Wallis & Louise in an inspiring juxtaposition that transcends the decades.
Lanvin F/W 11 Ad campaign, shot by Steven Meisel
Know what’s next. Become a WGSN member today to benefit from our daily trend intelligence, retail analytics, consumer insights and bespoke consultancy services.