The chinos once synonymous with casual Fridays and middle-aged dads is relaunching under the guidance of a hip, new creative team. Dockers will come in two key styles for spring. The Levis Strauss-owned brand will first offer a $58 deconstructed, flat-front, straight-leg chino in heavy-cotton twill with expandable bellow patch pockets, preventing the dreaded “stick out pocket.” For the first time, their chinos will also come in seasonal colors, including Nantucket red, blue and green plus the honey-brown standard. The company is also introducing a new K-1 collection, a range of chinos based on their extensive military archives. Aimed at consumers interested in authentic heritage, the chinos will sell for $140, well above the average price point for Dockers. With denim sales continuing to be sluggish, and khakis making an appearance in recent runway shows, it’s certain that the chino is slated for a major comeback.
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